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Diesel

Diesel

Renzo Rosso, the visionary behind Diesel, embarked on his denim odyssey at a mere fifteen years old, meticulously crafting low-riding, bell-bottomed jeans on his mother's sewing machine. This artisanal passion flourished as he attended an esteemed industrial textile high school in Padua.

Diesel's famous campaigns draw from a transcontinental tapestry: marketing finesse from the United States, creative inspiration from Italy, and operational efficiency gleaned from the meticulous systems of Germany.