The unisex New Balance x The Whitaker Group Made in USA 990v4 sneakers in Clay Ash and Salt Marsh mark the debut collaboration between New Balance and The Whitaker Group, bringing a new perspective to the iconic Made in USA Collection. This special edition modernizes the 990v4 silhouette, first launched in 2016, with a nuanced blend of greys and greens, layered in premium textures for a striking and collectible finish.
The upper features classic grey mesh complemented by deep grey synthetic accents, while the hairy suede overlays arrive in clay ash green for rich textural dimension. The design introduces a darker shade around the toecap for added definition. Unique highlights include graphic sockliners adorned with an illustrated Lady Justice motif, a nod to The Whitaker Group's storytelling ethos. Signature details feature a flag logo tongue label, a 990 wordmark at the foxing, and a woven, co-branded label at the inside tongue for authenticity.
Performance is ensured by the ENCAP midsole cushioning, which combines lightweight foam with a tough polyurethane rim, providing long-lasting support and responsiveness. Packaging is custom designed for the collaboration, and multiple lace sets are included to suit personal style preferences. The result is a meticulously crafted sneaker that fuses heritage performance, distinctive materials, and elevated collaborative branding, perfect for collectors and connoisseurs of New Balance's storied Made in USA lineage.